Shopware B2B Case Studies & Customer Successes

Shopware is a leading open-source eCommerce platform and trusted by over 80,000 businesses, including leading European brands, retailers, and manufacturers across B2C and B2B industries. Shopware has a global network of 1,200+ solution and technology partners and an active developer community that gives customers access to robust third-party extensions and certified professional support. Shopware is the industry’s leading feature-rich, highly-scalable, enterprise-class platform with a full suite of out-of-the-box capabilities and lowest total cost of ownership.

0815 Online Handel achieves up to 40% revenue growth and faster conversions with Shopware 6

0815

1A Medizintechnik achieves higher conversions, faster order processing and multi-channel growth with Shopware 6

1A Medizintechnik

Jens Grotstabel

Head of Marketing

31DOVER achieves a doubled conversion rate (4.6%) and 12.1% more transactions with Shopware

31DOVER

James Bagley

Chief Executive Officer at DMD Ventures

AIDA Cruises launched its Shopware store in 6 weeks after migrating off a legacy platform

AIDA Cruises

Roland Vogel

Head of Online Shop

Online perfumery Amisell launches first e-store and boosts sales & efficiency with Shopware 6

Amisell

Arco Regio achieves a user-friendly, modular Swiss multi-shop eCommerce for furniture customers with Shopware

Arco Regio

Pascal Schacher

Head of eCommerce

ARMEDANGELS boosts revenue and conversion by 10% with Shopware 6 Enterprise

Armedangels

Kristof Kruse

System Owner Webshop

Aston Martin achieves rapid launch of a global, customizable online merchandise shop with Shopware

Aston Martin

Roman Weiss

Managing Director

Bayerisches Münzkontor boosts conversion and increases average cart value by 29% with Shopware

Bayerisches Münzkontor

Daniela Häßler

Head of e-Commerce Department

beeline GmbH achieves a rapid, scalable international relaunch and improved customer experience with Shopware 6

beeline GmbH

Kati Lu Kuehnberger

Head of Ecommerce

Beijer Ref AB relies on a multi-shop system

Beijer Ref

Christian Hackmann

Beijer Ref

Bernstein Badshop achieves 35% sales growth and a 2% conversion uplift with Shopware 6

Bernstein Badshop

Best4Automation achieves a scalable, supplier-connected B2B marketplace with Shopware

Best4Automation

Janko Strauss

Managing Director

Bikebox reduces bounce rate

Bikebox GmbH

Steffen Faulhaber

Bikebox GmbH

Biketec saves time thanks to Shopping Experiences

Biketec GmbH

bilou (vegan body-care brand) launches its first online shop and boosts direct sales with Shopware

bilou

BIOMARIS relies on automation

BIOMARIS

Hendrik Schmidtpott

BIOMARIS

BÜFA achieves a rapid B2B e‑commerce launch and streamlined chemical ordering with Shopware

BÜFA

Vincent Petri

Sales Director

Büroforum planen und einrichten achieves faster launch, autonomous content control and higher sales with Shopware 6 Enterprise

Büroforum planen und einrichten

Dominic Schuberth

Chief Technology Officer

BWT relies on a flexible and customisable ecommerce solution with Shopware 6

BWT

Anselm Ruby

Head of Ecommerce Solutions

Caseys Furniture increases turnover

Casey's Furniture

David Casey

Director Sales

CHRIS sports achieves rapid B2C expansion and launches New Balance, Keen & Arena brand shops with Shopware

Chris Sports

Christoph Luginbühl

Chief Digital Officer

CLEW achieves rapid market launch and streamlined online sales with Shopware 6

CLEW

desiary.de achieves a future-ready, magazine-style e‑shop and centralized multi-channel sales with Shopware 6 Professional Edition

desiary.de

Julia Ritter

Managing Director

devolo achieves award-winning B2C growth and improved customer service with Shopware

devolo

Niko Bozok

Director of Digital Business

DINZLER Kaffeerösterei achieves a modern, SEO-optimized, brand-appropriate online shop with Shopware 6 Enterprise

DINZLER Kaffeerösterei

Discovery Channel achieves rapid international expansion and increased sales with Shopware

Discovery Channel

Dorothee Schumacher achieves increased conversion, higher revenue and reduced returns with Shopware

Dorothee Schumacher

Daniel Buchberger

Head of eCommerce

Dr. Hauschka doubles German online sales and simplifies bookings with Shopware

Dr. Hauschka

Sven Fischer

International Product Management

elostore - Customer Case Study

elostore

Michael Hetzer

Chief Executive Officer

EMKA Schmiertechnik achieves 50% faster order processing and streamlined B2B sales with Shopware

EMKA Schmiertechnik

Mario Schellenberg

Head of Marketing

Feelgood migrates from Magento

Feelgood Shop

Nam Vo

Head of IT

FLIESENsale Exceptional tile quality at unbeatable prices

FLIESENsale

Book publisher Folio Verlag achieves direct online sales and time savings with Shopware 6

Folio Verlag

Hermann Gummerer

Head of Publishing House and Co-Founder

G. Wurm achieves a future-ready B2B ecommerce platform with Shopware 6

G. Wurm

Thomas Wurm

Managing Director

GO IN achieves a high-performance, user-friendly B2B shop handling millions of variants with Shopware

GO IN

Stefan Leonhardt

Head of Sales and Marketing

GO IN takes online store to the next level

GO IN

Gravado relies on API-first approach

Gravado

Grohe relies on the B2B Suite

Grohe

Karl Grohe

Managing Director

Gusti Leder achieves higher mobile conversion and lower agency costs with Shopware

Gusti Leder

Christian Pietsch

Chief Executive Officer

Hagemeyer achieves an 18-day online store launch and lockdown-proof sales with Shopware 6

Hagemeyer

Martin Heinzmann

Chief Operating Officer

HELA enhances their stores capabilities

Hela Thissen

Torben Prager

Herzog & Loibner achieves 157% more page views and a luxury online jewellery configurator with Shopware

Herzog Loibner

Hookain uses gamification to increase conversions, value and retention

Hookain

Hughes - Customer Case Study

Hughes

Robert Hughes

Chief Executive Officer

Humanoid achieves higher conversion, traffic and average order value with Shopware

Humanoid

Maikel van den Dungen

CFO/COO

ic! berlin achieves a visually striking, content-driven global website with Shopware

ic! berlin

idee.Creativmarkt achieves increased conversion rates and longer dwell time with Shopware

idee.Creativmarkt

Matthias Wolf

E-Commerce and Business Development Manager

Imps&Elfs achieves scalable, story-driven European e‑commerce with Shopware

Imps&Elfs

Fons Cohen

Chief Executive Officer

Jägermeister achieves 120% sales growth and 45% higher average order value with Shopware

Jägermeister

Dominik Müller

eCommerce Manager

Juniper Jack creates unique experiences

Juniper Jack

Jörg Fiedler

Founder and Director

kaffeepads.ch - Customer Case Study

kaffeepads.ch

Daniel Jenal

Managing Director

Kahrs achieves a streamlined, industry-specific B2B timber shop with Shopware

Kahrs

Michael Kahrs

Managing Director

Keimling Naturkost achieves 40% higher conversion and 25% sales growth with Shopware

Keimling Naturkost

Daniel Scholtyssek

Senior E-Commerce Manager

KJUS (premium skiwear brand) achieves rapid international expansion and increased sales with Shopware Enterprise

KJUS

Kühl-Konzept A thriving enterprise in climate control technology

Klima24-Direkt

LEKI - Customer Case Study

LEKI

Max Schmidt

Project Manager

Lex & Hesse achieves 500% increase in turnover with Shopware

Lex & Hesse

Thomas Frevert

Head of Purchasing

Leybold GmbH achieves international sales growth and a mobile-ready B2B shop with Shopware

Leybold GmbH

Johannes Galias

eCommerce Manager

Lighting wholesaler lichtbasis achieves rapid B2B e‑commerce growth and multilingual expansion with Shopware 5 Enterprise Edition

lichtbasis

Patrick Häse

e-Commerce Manager

Lüning 24 trusts in the Shopware B2B Suite

Lüning 24

Thomas Marke

Project Manager

LURCH - Customer Case Study

LURCH

Jens Hufnagel

Head of IT / Organization

M-Medientechnik migrates from Oxid

M-Medientechnik GmbH

Jürgen Klein

M-Medientechnik GmbH

MAC Jeans achieves 38% annual growth and doubled conversion rate with Shopware

MAC Jeans

Dirk Meyer

Head of Digital Business

Marc Aurel achieves a 50% sales increase and doubled web traffic with Shopware

Marc Aurel

Johannes Diehl

eCommerce Shop Management B2B/B2C

Märklin achieves a mobile-first, high-performance online shop and increased conversions with Shopware

Märklin

Jörg Iske

Marketing Director

MAROLIN achieves enhanced product presentation and a seamless shopping experience with Shopware

MAROLIN

Christian Forkel

Marketing Manager

MEGABAD seamlessly integrates systems and data flows into Shopware

MEGABAD

Stefan Beyler

Group CTO

MissPompadour saw 72% revenue growth and a 13% increase in average order value with Shopware

MissPompadour GmbH

Niklas Lütteken

Co-founder

Monar achieves a €130 increase in average order value and cuts returns below 2% with Shopware 6

Monar

Tom De Maeijer

Owner

Moze becomes an international brand

Moze

Moritz Otten

Moze

NOCH increases shopping cart value

NOCH

Norah spearheads fashion industry innovation

Norah

Anousha de Ruiter

Ecommerce Manager

Novissa relaunches online store for B2C expansion

Novissa

Oberalp Group doubles turnover and conversion rates and streamlines operations with Shopware

Oberalp Group

Michael Bernhart

IT Digital Manager

Odernichtoderdoch achieves doubled conversion rate with Shopware

Odernichtoderdoch

Joanna

Odernichtoderdoch

PAUL HEWITT achieves up to 25% conversion increase and global B2C/B2B expansion with Shopware

PAUL HEWITT

Andra Möllhoff

Team Leader eCommerce and Project Manager

Paulmann Licht achieves seamless marketplace and ERP integration with Shopware

Paulmann Licht

PhiAcademy migrates from Magento to Shopware Enterprise Cloud

PhiAcademy

Paul Stuefer

Head of Ecommerce and Marketing

PMG increases turnover and conversions

PMG

Bas Hellendoorn

Head of Ecommerce

Rausch achieves an award-winning, immersive online shop with Shopware

Rausch

Robert Rausch

Chief Executive Officer

REIFF works with B2B Suite

REIFF

73% lower cost per conversion: RENO’s Omnichannel Win

RENO

Navina Heesan

Head of E-Commerce

RIANI achieves scalable, flexible B2C online sales and rapid launch with Shopware

RIANI

Sarah Ouis

Business Development Manager

Roberto Collina continues to grow in Italy

Roberto Collina

RÖSLE unites emotion and commerce

RÖSLE

Sanicare achieves a scalable, SAP-integrated online pharmacy with Shopware

Sanicare

Ute Gartmann

Head of E-Commerce

sehen!wutscher achieves 100% more turnover

Sehen!wutscher

Fritz Wutscher

Optician and Member of the Executive Board

Seidensticker achieves a modern, engaging e-commerce relaunch with Shopware

Seidensticker

Katharina Brinkmann

Head of eCommerce

siku crafted an innovative D2C platform

siku

David Heusler

siku

Skins New store and loyalty program with Shopware 6

Skins

Robin Bosschaert

Digital Commerce Manager

SKYSOCKS achieves a successful B2C launch and rising sales with Shopware

SKYSOCKS

Christian Ebbinghaus

Associate

SOLEKITCHEN doubles online sales and modernizes mobile shopping with Shopware

SOLEKITCHEN

Kay Andrä

Chief Executive Officer

Schulrucksack migrates from Shopware 5

Southbag GmbH

Albert Brüggemann

Southbag GmbH

SPORTALM Kitzbühel achieves unified omni-channel shopping and international scalability with Shopware

SPORTALM Kitzbühel

Florian Weidinger

Head of eCommerce

Springlane achieves content-driven commerce and rapid three-month relaunch with Shopware

Springlane

Franziska Geiss

Product Manager

STABILO combines content & commerce

Stabilo

Frank Hanauer

Head of Digital Solutions & eCommerce Operations

Sterrenhoudt achieves a seamless, story-driven social-to-shop experience with Shopware

Sterrenhoudt

Judith Scholman

Founder and Owner

Stoll Espresso achieves 37% sales growth with Shopware

Stoll Espresso

Katrin Stoll

Managing Director

Stylecover achieves smooth Magento migration and enhanced customization with Shopware

Stylecover

Sysmex achieves worldwide B2B distribution of laboratory diagnostics with Shopware

Sysmex

Jens Behrens

Director Marketing Communication

The Fish Society achieves 30% sales growth and higher conversions with Shopware

The Fish Society

Jeremy Grieve

Operations Director

The Northman in the Shopware Cloud

The Northman Dry Gin

Claas Harnack

Co-founder

Thomas Philipps customized and automated business operations

Thomas Philipps

Lena Rahe

Thomas Philipps

thyssenkrupp Schulte achieves scalable online growth and stronger customer engagement with Shopware

thyssenkrupp Schulte

Christoph Stover

eCommerce Manager

Torwegge increases its basket value by 20%

Torwegge

Christoph Haak

Head of eCommerce

How Toyota connected 400 dealers in 4 months

Toyota

Michael Schödder

Digital Project IT-Consultant

TST T-Shirt Total achieves doubled sales and a 40% mobile sales increase with Shopware

TST T-Shirt Total

Philip Neuber

TST T-Shirt Total

Veolia’s new self-service portal powered by Shopware 6

Veolia

Pia Schmitt

E-Shop Product Owner

Vinocentral, an award‑winning wine merchant, achieves omnichannel integration and 5% sales growth with Shopware

Vinocentral

Alexander Marschall

Owner

Vintageria is the first PWA case

Vintageria

Riccardo Zanon

Head of Ecommerce Department

Scalable Subscription Management for Virgin Active

Virgin Active

Vito Möbel - Customer Case Study

Vito Möbel

Wine & Something achieves 1.4s Speed Index, 3.2% Conversion Rate and £126.46 AOV with Shopware Enterprise

Wine & Something

Dale

Founder

WOCKEN achieves B2B digital transformation with Shopware's B2B Suite

WOCKEN

Wolfgang Klemme

eCommerce Project Manager

No matching case studies

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