Case Study: PAUL HEWITT achieves up to 25% conversion increase and global B2C/B2B expansion with Shopware

PAUL HEWITT - Customer Case Study

PAUL HEWITT, a fast‑growing watch, bracelet and jewellery brand, needed a technical foundation to support international B2C and B2B expansion across 26 subshops and country shops with worldwide shipping. To meet this challenge they selected Shopware’s Enterprise Edition (Diamond Subscription) for its scalability, usability and internationalisation capabilities.

Shopware, implemented with partner superReal, delivered a six‑month relaunch featuring a multi‑shop B2C/B2B setup, Instagram Instashop and product configurator, plus Premium Plugins like the Advanced Promotion Suite, Smart Search and a Ticket System for centralized customer communication. The Shopware solution drove measurable impact: conversion increased by up to 25% across all devices, returns were reduced, and PAUL HEWITT now manages 600+ items and global sales more efficiently.

PAUL HEWITT

Andra Möllhoff

Team Leader eCommerce and Project Manager