Case Study: Odernichtoderdoch achieves doubled conversion rate with Shopware

Odernichtoderdoch - Customer Case Study

Odernichtoderdoch began as Joana Heinen’s planner design and quickly grew into a social-commerce lifestyle brand with a highly engaged community. As sales and traffic outpaced their WooCommerce shop, the team needed a more stable, scalable and frontend-flexible platform to handle peak traffic, faster campaign/product management and deeper community interaction — so they chose Shopware (Enterprise Edition, Shopware 5.2) as their new shop system.

Shopware implemented an open-source Enterprise Edition shop (internal rollout over two months) with integrations for fulfilment (including a DHL plugin), a custom real-time “Lovely Letters Configurator” and a clearly structured backend. The move to Shopware doubled mobile and desktop conversion rates, smoothed fulfilment and customer-service workflows, and now supports around 450 products across 35 categories — delivering both measurable growth and improved internal efficiency.

Odernichtoderdoch

Joanna

Odernichtoderdoch