Case Study: CLEW achieves rapid market launch and streamlined online sales with Shopware 6

CLEW - Customer Case Study

CLEW, a Munich start‑up that manufactures patented step‑in snowboard bindings, needed a fast, flexible online channel to launch and pre‑sell its products. They chose Shopware (Shopware 6 Professional Edition with Silver Subscription) and partnered with Shopware Enterprise Agency dasistweb to quickly build a B2C shop that could handle pre‑orders, a limited pre‑rider edition and integrations with their back‑office tools.

Shopware’s Shopware 6 platform was implemented by dasistweb in six weeks, using its API‑first architecture, Experience Worlds for a clean design, product‑specific payment options, an Odoo ERP interface and Mailchimp for email marketing. The result: CLEW went live with four product variants, immediate sales for the limited edition and pre‑order capability for other models, a rapid time‑to‑market (6 weeks) and a live shop serving Germany and Austria, with plans to expand into retail.

CLEW