Case Study: MAROLIN achieves enhanced product presentation and a seamless shopping experience with Shopware

MAROLIN - Customer Case Study

MAROLIN®, a century-old German manufactory of handcrafted papier-mâché nativity and seasonal figures, needed a modern, well-structured online shop to better present its product range and company history, provide a smooth shopping experience, and connect to its ERP (Collmex). They chose Shopware (Shopware 5.2.2) and worked with Shopware Business Partner vierpunkt to relaunch the store using Shopping Worlds and content/storytelling features.

Using Shopware, vierpunkt implemented a responsive Shopware 5.2.2 template with Storytelling/Shopping Worlds, a custom API connection to Collmex, and promotional plugins (Advanced Promotion Suite, Bundles) to manage 1,250 products. The Shopware solution delivered faster, easier template adjustments, improved product presentation and showroom storytelling, a better shopping experience and backend efficiency, and the project was completed for about €20,000 — leaving MAROLIN® very satisfied with Shopware’s performance and functionality.

MAROLIN

Christian Forkel

Marketing Manager