Case Study: Hookain increases conversions and average cart value with Shopware

Hookain uses gamification to increase conversions, value and retention

Hookain, a Cologne-based manufacturer of tobacco and shisha products, needed to scale quickly after new legislation hit the industry and its WooCommerce shop struggled to handle growth. With a catalog that expanded to more than 2,500 products and increasing traffic demands, the company looked for a more powerful ecommerce platform and chose Shopware 6.

Using Shopware 6, Hookain launched a new online store in just five months with improved performance, SEO, and plugin-driven functionality, including gamification. The results were strong: bounce rates fell sixfold, average cart value rose by 40%, conversion rates increased sixfold, downtime was eliminated, and repeat customer rates climbed from 50% to over 80%. Shopware also helped Hookain improve search rankings and boost first-year revenue by 40%.

Hookain