Case Study: Vinocentral, an award‑winning wine merchant, achieves omnichannel integration and 5% sales growth with Shopware

Vinocentral - Customer Case Study

Vinocentral, a Darmstadt-based specialist wine retailer crowned “best wine merchant of 2017,” needed to connect its brick-and-mortar store with a new online shop and fully digitize in-store processes without relying on error-prone interfaces. They chose Shopware (Shopware 5.2 Professional Edition) alongside Pickware and the Procom POS to provide a unified platform and ERP capability to meet this omnichannel challenge.

Using Shopware 5.2 Professional Edition with Pickware and a Procom integration implemented by webweit, the team built a POS-to-Shopware data import and daily synchronization so product, inventory and customer data flow across online and offline channels. The Shopware-based solution delivered unified customer accounts and mobile customer cards, simplified invoicing and inventory management, “sensational” order preparation, and immediate business impact — a 5% increase in turnover after launch, large unmeasured time savings, fast delivery in three months and a €48,000 project cost.

Vinocentral

Alexander Marschall

Owner