Case Study: LURCH boosts revenue and visibility with Shopware

LURCH - Customer Case Study

LURCH is a family-owned kitchen tools and appliances company founded in 1995 in Hildesheim, Germany. As its product range and content needs grew, the company wanted a more secure, mobile-friendly, and easier-to-manage ecommerce setup with stronger SEO, better visibility, and more efficient content creation for its recipes and guides. It chose Shopware to support the relaunch from Shopware 5 to Shopware 6.

Shopware, working with partner WEBneo, delivered a seamless migration to Shopware 6 with improved usability, responsive design, faster performance, and smoother content and category management. The new shop helped LURCH increase revenue by 23%, conversion rate by 11%, average cart value by 5%, and visibility by 69%, while reducing bounce rate by 14% and saving up to 50% of the time spent on content creation.

LURCH

Jens Hufnagel

Head of IT / Organization