Case Study: CHRIS sports achieves rapid B2C expansion and launches New Balance, Keen & Arena brand shops with Shopware

CHRIS sports combines several shops

Chris Sports, a Swiss B2B wholesaler and distributor of sports, bicycle and fashion brands, set out to enter B2C to strengthen its branding and reduce patchy distribution. Facing a large requirements catalogue—multi‑brand capability, API‑first architecture, strong DACH market support and flexible CMS—Chris Sports chose Shopware, implementing Shopware 6 Enterprise Edition and Shopware Shopping Experiences with solution partner 7thSENSE.

Shopware delivered Shopware 6 Enterprise with Shopping Experiences, integrated with Chris Sports’ Perfion PIM, an order‑management interface, external hosting and affiliate functionality, enabling rapid setup of brand shops (New Balance, Keen and Arena). Implemented in six months, the solution now runs roughly 6,000 active items across the shops, simplifies content maintenance, improves resource planning and enables fast scaling of additional B2C and B2B projects—demonstrating measurable speed and operational impact from Shopware.

Chris Sports

Christoph Luginbühl

Chief Digital Officer