Case Study: Grohe boosts B2B ecommerce with Shopware

Grohe relies on the B2B Suite

Grohe, a leading B2B wholesaler of tools and fittings based in South Tyrol, Italy, faced the challenge of modernizing its ecommerce platform to meet the complex and evolving needs of its business clients. The company required a future-proof solution with robust B2B functionality and sought a technology partner that could provide a flexible, API-first approach, leading them to choose the Shopware B2B Suite.

By implementing Shopware, Grohe gained a state-of-the-art online store with specialized B2B features, including company registration for multiple buyers and streamlined user rights management. The solution significantly increased their mobile conversion rate and allowed for the rapid creation of a second, branded store. Shopware provided the technological foundation for Grohe to expand its product offering and pursue future innovations in ecommerce.

Grohe

Karl Grohe

Managing Director