Case Study: Märklin achieves a mobile-first, high-performance online shop and increased conversions with Shopware

Märklin - Customer Case Study

Märklin, the 150‑year‑old maker of hand‑made model trains, needed to modernize its online presence to attract younger target groups while still serving longtime collectors and managing a large, multi‑brand catalog. For this transformation Märklin chose Shopware, deploying Shopware 5 Enterprise Edition to rebuild the official shop and present more entry‑level, youth‑focused product categories alongside collector offerings.

Using Shopware 5 Enterprise Edition (implemented by agency 21TORR), the new responsive, multi‑brand shop unites Märklin, Trix and LGB, integrates with SAP, PIM and MAM, supports PayOne payments, and serves 50,000+ items across 180 categories — all launched in just three months with 24/7 vendor support. Shopware’s high performance and user‑focused design produced a significant improvement in overall conversion and an impressive increase in mobile conversion, while delivering a fast, user‑friendly brand experience.

Märklin

Jörg Iske

Marketing Director