Case Study: Marc Aurel achieves a 50% sales increase and doubled web traffic with Shopware

Marc Aurel - Customer Case Study

Marc Aurel, a German fashion brand founded in 1972 with 130 employees, needed a more flexible, user-friendly eCommerce platform to increase sales, win new customers and markets, and support expansion from B2C into B2B and international channels. To achieve this they selected Shopware, deploying Shopware Enterprise Edition with Digital Publishing to give marketing and product teams easier control and faster ability to create campaigns and content.

Using Shopware (implemented by Shopware Enterprise Partner best it GmbH & Co. KG in a six-month relaunch), Marc Aurel introduced features like “Shop the Look,” integrated Digital Publishing, and connections to TB.One (Tradebyte), ERP Blisstribute, Mailchimp and Channel Pilot. The result: sales rose 50% in the first month and website traffic doubled, while usability and internal control improved—positioning Marc Aurel for further internationalisation and channel expansion.

Marc Aurel

Johannes Diehl

eCommerce Shop Management B2B/B2C