Case Study: Juniper Jack boosts visibility and sales with Shopware

Juniper Jack creates unique experiences

Juniper Jack, the London Dry Gin brand of Independent Spirit Dresden GmbH, wanted to replace its old non-converting online store with a more modern digital presence. The company also needed secure, automated background processes and a better way to tell the brand story and share gin-based recipes. Shopware 6, including its Shopping Experiences feature, was selected to support the new B2C shop.

Shopware implemented a new Shopware 6 storefront with API-first integrations, automated processes, mobile optimization, and storytelling-driven content presentation. The results were strong: the project went live in just six months, visibility increased by 150%, and online sales rose by 34%. Juniper Jack also reported major time savings for staff and stronger brand awareness online and in the catering and hotel industries.

Juniper Jack

Jörg Fiedler

Founder and Director