Case Study: Hughes boosts mobile revenue and omnichannel shopping with Shopware Enterprise

Hughes - Customer Case Study

Hughes, a long-established UK specialist electronics retailer, needed to modernize its online shop to keep pace with growth and changing customer expectations. Working with Shopware Enterprise, the company set out to gain full control over content, launch promotions and landing pages much faster, and improve the online experience across a large catalogue of products with complex purchase, rent, and finance options.

Shopware, implemented with CB Squared, delivered a fully rebuilt responsive storefront with flexible content management, detailed product pages, brand landing pages, real-time ERP integration, and click & collect support across 54 retail locations. The new solution also connected finance and affiliate services and laid the groundwork for Hughes Trade’s future B2B rollout, while driving a reported 5x increase in mobile revenue.

Hughes

Robert Hughes

Chief Executive Officer