Case Study: sehen!wutscher achieves 100% more turnover with Shopware 6

sehen!wutscher achieves 100% more turnover

sehen!wutscher, one of Austria’s largest opticians, wanted to become the country’s most modern eyewear retailer. To boost sales, conversion rates, and customer satisfaction, the company needed a faster, more flexible online store than its outdated Magento setup could support. It chose Shopware 6, along with Shopware PWA, to deliver a futureproof ecommerce experience.

With Shopware, sehen!wutscher added virtual try-on, eyewear configuration, branch lookup, online appointment booking, and improved content management. The new setup also connected online and offline sales, including voucher redemption across channels, and enabled better use of customer data. The results were strong: turnover doubled, conversion rates increased, returns fell significantly, and appointment bookings rose rapidly.

Sehen!wutscher

Fritz Wutscher

Optician and Member of the Executive Board