Case Study: Hagemeyer achieves an 18-day online store launch and lockdown-proof sales with Shopware 6

Hagemeyer goes live in record time

Hagemeyer, the leading fashion house in East Westphalia with about 400 employees and branches in Minden, Stadthagen and Bad Oeynhausen, faced forced store closures during the COVID‑19 lockdown and needed a fast, reliable ecommerce channel to serve customers (including ~90,000 VIPs). To meet that challenge Hagemeyer chose Shopware, deploying Shopware 6 in its Enterprise Edition to build a B2C online shop.

Shopware (with partner best it and hosting by dogado) delivered a Shopware 6 storefront using Shopping Experiences, integrated with Navision and Fashion Cloud, plus Google Analytics and CleverReach, supporting over 100,000 items (350,000+ variants) across 500 categories. The Shopware solution went live on 8 May 2020 after just 18 working days, enabling Hagemeyer to continue sales during lockdown, prepare for a second lockdown and achieve rapid time‑to‑market and professional project management.

Hagemeyer

Martin Heinzmann

Chief Operating Officer