Case Study: G. Wurm achieves a future-ready B2B ecommerce platform with Shopware 6

G. Wurm - Customer Case Study

G. Wurm (G. Wurm GmbH & Co. KG), an international wholesaler of decorative and home accessories with about 7,000 active items, needed to migrate its B2B store from Magento to a future‑proof platform that could handle complex B2B requirements (VAT‑ID validation, login‑only pricing, minimum order rules), integrate with its WinLine ERP, and improve product findability and content maintenance. The company selected Shopware (Shopware 6 Enterprise Edition) to support its digital transformation and usability goals.

Shopware, implemented together with Shopware partner pixolith, delivered Shopware 6 with Shopping Experiences and a headless, flexible architecture, integrated WinLine ERP connectivity, and classic B2B functions (VAT validation, trade‑license upload, product‑dependent minimum order and surcharges), plus prominent contact options. The migration was completed in about 9 months, resulting in smoother order and stock synchronization, easier content maintenance, faster product discovery across the ~7,000 items, and a seamless customer cutover—showing Shopware’s ability to support G. Wurm’s ongoing digital roadmap.

G. Wurm

Thomas Wurm

Managing Director