Case Study: SKYSOCKS achieves a successful B2C launch and rising sales with Shopware

SKYSOCKS - Customer Case Study

SKYSOCKS (Spring Medical) is a family-owned medical supplier launching its first direct-to-consumer channel after years of exclusively offline B2B sales through pharmacies and dealers. Facing the challenge of building brand awareness and dramatically increasing sales, the company chose Shopware as the software basis, implementing the Shopware Professional Edition to power a tailored B2C online shop.

Mediagraphik built the Shopware-based store with features such as an integrated dealer search, DHL shipping interface, Trusted Shops, a color-variant tool, backend document creation, return management, and payment integrations, all designed for an emotional yet medically credible presentation. Launched in five months, the Shopware solution delivered measurable impact—continuous sales growth with a 2–3% conversion rate, strong internal usability and analytics, and a nomination for the 2016 Shop Usability Award—helping SKYSOCKS increase brand awareness and reach new customers.

SKYSOCKS

Christian Ebbinghaus

Associate