Case Study: beeline GmbH achieves a rapid, scalable international relaunch and improved customer experience with Shopware 6

beeline GmbH - Customer Case Study

beeline GmbH, one of the world’s largest trading companies for fashionable jewellery and accessories (brands SIX, I AM, Tosh), needed to relaunch and scale its B2C online shop to handle a highly seasonal catalogue (≈30,000 SKUs, 80% seasonal), expand its online range (from ~1,000 to a planned 10,000 products), and prepare for internationalisation and a future B2B rollout. Having trusted Shopware 5, beeline selected Shopware — specifically the Enterprise Edition of Shopware 6 with Diamond Support — for its API‑first architecture, flexibility, and multi‑country capabilities to address fast product turnover, migration risk, and complex market requirements.

Shopware, implemented via partner signTEK GmbH & Co. KG, delivered an MVP Shopware 6 shop on Azure in a 12‑week rollout, integrating Experience Worlds, the Rule Builder and multichannel interfaces (Google Analytics, Newsletter2Go, iMarket/Novomind/ePIM/ACL) to speed content creation and automate business rules. The relaunch produced measurable time savings through Shopware 6 Experience Worlds and the Rule Builder, simplified administration and a clear path to scale — enabling expansion to 10,000 products, rapid international rollouts, a planned B2B module and further marketplace, CRM and mobile app integrations.

beeline GmbH

Kati Lu Kuehnberger

Head of Ecommerce