Case Study: PMG increases orders and conversions with Shopware

PMG increases turnover and conversions

PMG, one of the largest bicycle manufacturers in the Benelux and the force behind brands like Popal and supersuper, needed a better way to support its 1,500+ dealers across Europe. Using Shopware 6, PMG set out to replace manual, fragmented processes with a modern B2B portal that could provide dealers with faster access to product, order, and service information.

Shopware implemented a B2B portal integrated with PMG’s ERP, PIM, and Zendesk systems, enabling real-time inventory and delivery data, dealer-specific pricing, order history, and ticket/chat support directly in the portal. The result was a more efficient dealer experience and stronger customer loyalty, with measurable gains of +53% more orders, +27% conversions, +22% turnover, and a 30% increase in sessions per user.

PMG

Bas Hellendoorn

Head of Ecommerce