Case Study: Sterrenhoudt achieves a seamless, story-driven social-to-shop experience with Shopware

Sterrenhoudt - Customer Case Study

Sterrenhoudt is a Dutch online lifestyle brand run by founder Judith Scholman (one full-time employee) that struggled after outgrowing several eCommerce platforms and needed a flexible, marketing-focused solution to maintain a seamless customer journey from social media into the shop. They chose Shopware for its out-of-the-box marketing features and strong customizability to bring Sterrenhoudt’s Scandinavian-inspired aesthetic to life.

Shopware was implemented with features like Storytelling and full-page imagery, plus localized plugins (SendCloud, MultiSafepay, Belco) to optimize payments, shipping and chat for the Dutch market. The result is a highly engaging shop that converts social followers into customers, supports a near-perfect 10 rating on Dutch review platform Kiyoh, and lets the small Sterrenhoudt team run a polished, scalable online business while maintaining close, personal customer service.

Sterrenhoudt

Judith Scholman

Founder and Owner