Case Study: M-Medientechnik GmbH boosts orders and conversion with Shopware

M-Medientechnik migrates from Oxid

M-Medientechnik GmbH, a German media technology supplier founded in 2005, migrated from Oxid to Shopware 6 after running into growth-limiting issues with its old ecommerce setup. The company struggled with poor performance and availability, missing integrations, broken payment plugin updates, complex workarounds, weak accessibility, and limited support for customer service as sales volumes increased.

With Shopware 6, M-Medientechnik modernized both frontend and backend, adding bilingual storefronts, faster loading times, automated document generation via Flow Builder, multi-warehouse inventory handling, customer-specific pricing, CMS-powered content pages, and feeds to comparison portals. The relaunch delivered measurable gains: 50% more orders, a 4x higher conversion rate, and 13% fewer bounces, while also reducing logistical overhead by 90% and simplifying operations for the team.

M-Medientechnik GmbH

Jürgen Klein

M-Medientechnik GmbH