Case Study: Beijer Ref centralizes global ecommerce across 28 countries with Shopware 6

Beijer Ref AB relies on a multi-shop system

Beijer Ref, a global powerhouse in the cooling technology and HVAC sector, faced significant challenges due to its decentralized operations. With over 500 branches using diverse and limited e-commerce systems, the company struggled to adopt uniform best practices and provide a centralized, feature-rich customer experience. To address this, they sought a new scalable platform and selected the Shopware 6 solution from vendor Shopware for its API-first strategy and robust plugin architecture.

Shopware implemented a pioneering multi-shop platform, allowing Beijer Ref to operate numerous distinct online stores from a single, centralized instance. This solution enabled the launch of 35 Shopware instances across 28 countries. As a result, Beijer Ref's total ecommerce revenue soared from 0.1% to 15% within 36 months, achieving substantial growth and enhanced customer engagement through new self-service features and improved SEO.

Beijer Ref

Christian Hackmann

Beijer Ref