Case Study: STABILO boosts visibility with Shopware 6

STABILO combines content & commerce

The customer, STABILO, a leading European manufacturer of writing instruments, faced performance and maintenance challenges with its previous ecommerce setup that combined Shopware 5 with a separate content system. To improve its direct-to-consumer sales channel, the company sought a more integrated and modern platform. STABILO chose to migrate to Shopware 6, a solution from vendor Shopware, due to its reputation as a German open-source system with a strong ecosystem.

By implementing Shopware 6, Shopware provided a unified system that eliminated the need to synchronize two platforms, greatly reducing the administrative workload. The solution offered superior design flexibility with Shopping Experiences and targeted marketing tools like the Rule Builder. As a direct result, STABILO's online store saw a 15% improvement in its search engine visibility index and won the 2022 Shop Usability Award.

Stabilo

Frank Hanauer

Head of Digital Solutions & eCommerce Operations