Case Study: Jägermeister achieves 120% sales growth and 45% higher average order value with Shopware

Jägermeister - Customer Case Study

Mast‑Jägermeister SE (Jägermeister) set out to relaunch its online shop to reflect a new corporate design and combine its classic brand with innovative digital marketing for both B2C and B2B customers. The challenge was to create a modular, feature-rich e‑commerce platform that supports premium product presentation, promotion management and future expansion; Jägermeister selected Shopware, using Shopware Enterprise, to meet these needs.

Shopware, implemented by a certified Shopware Enterprise Partner and connected to third‑party logistics, delivered Shopping Worlds, Premium Plugins (including the Advanced Promotion Suite) and configurable dynamic promotion templates to power the new “18°C” brand experience and tailored B2B functions. The relaunch went live in six months and produced strong results: average order value rose by 45% and sales increased by 120%, with key metrics significantly improved.

Jägermeister

Dominik Müller

eCommerce Manager