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Case Study: Wine & Something achieves 1.4s Speed Index, 3.2% Conversion Rate and £126.46 AOV with Shopware Enterprise
A Shopware Case Study
Wine & Something - Customer Case Study
Wine & Something, a UK online wine disruptor offering 250+ indie wines from 75 producers across 12 countries, needed a scalable, authentic ecommerce experience to showcase product storytelling, integrate social proof, and meet legal age‑verification and shipping requirements. They chose Shopware (Shopware Enterprise Edition / Shopware 6) and engaged Shopware solution partner supercharged to quickly bring the brand’s vision online.
Shopware delivered an Enterprise Shopware 6 platform with user‑centred shopping experiences, PIM‑driven product imagery, social media integration, reviews, live chat, Klarna checkout and age verification/cookie management—built by supercharged with on‑premise hosting options for speed. The outcome: fast performance (Speed Index 1.4s), strong commercial results (Average Order Value £126.46, Conversion Rate 3.2%) and a centrally managed omnichannel storefront powered by Shopware.
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Wine & Something
Dale
Founder