Case Study: Paulmann Licht achieves seamless marketplace and ERP integration with Shopware

Paulmann Licht - Customer Case Study

Paulmann Licht, a family-run lighting company selling 3,000+ products in 40+ countries, reoriented into digital commerce with a new online shop built on Shopware 5 Enterprise edition. Their main challenge was to expand onto marketplaces (e.g., Cdiscount) while ensuring orders could flow from ChannelAdvisor into Shopware and onward into their ERP, all without disrupting specialist dealer business or their strong focus on brand communication and customer support.

Shopware provided the platform (Shopware 5.2 Enterprise) and features such as Emotional Shopping, responsive design and Shopping Worlds, implemented by partner hmmh, while Infinite Codeworks built the Infinite Connect:ChannelAdvisor - Shopware Connector to sync products, stock, orders and shipments every few minutes. The integration automated marketplace listings and order flows, cut manual data handling, enabled a French subshop and a B2B dealer area, was delivered in eight months, and delivered a positive effect on both online and stationary sales.

Paulmann Licht