Case Study: Moze becomes an international brand with Shopware

Moze becomes an international brand

Moze, a German hookah brand founded in 2019, grew quickly from a one-person startup into a market leader with a large product range and international sales. As its customer base matured, the company struggled to attract new visitors and keep them engaged in its online store, so it looked to **Shopware** and its eCommerce platform upgrade path to better support growth, improve the customer journey, and strengthen trust and loyalty.

With **Shopware 6**, Moze launched a redesigned store featuring a modern look, improved product and category pages, clearer availability and delivery information, one-click accessory recommendations, ratings and Google reviews, and additional payment options such as Klarna and credit cards. The results included a **26% higher average shopping cart value** and **80% more visibility**, while implementation took just **3 months**.

Moze

Moritz Otten

Moze