Case Study: idee.Creativmarkt achieves increased conversion rates and longer dwell time with Shopware

idee.Creativmarkt - Customer Case Study

idee.Creativmarkt, Germany’s leading arts-and-crafts retailer founded in 1979, needed a modern, high‑performing and fully responsive e‑commerce platform that could present flexible content, link to its 42 brick‑and‑mortar stores and support two subshops plus marketplace and social integrations. They chose Shopware — specifically Shopware Enterprise with Diamond Subscription — and engaged Shopware Enterprise partner hmmh multimediahaus AG for the relaunch.

Shopware implemented the Enterprise solution with Premium Plugins (Advanced Promotion Suite, Shopware Enterprise Search, Product Bundles, Advanced Cart), integrated ERP proMO, CRM‑Relate gift cards, Klarna payments, REWE and social exports, and deployed resilient OEDIV hosting; the project went live after a 12‑month rollout. The Shopware implementation centralized content management, supported ~25,000 SKUs across 500 categories, linked online and offline sales channels, and delivered measurable gains — higher conversion rates and increased dwell time — making the relaunch a clear success.

idee.Creativmarkt

Matthias Wolf

E-Commerce and Business Development Manager