Case Study: Aston Martin achieves rapid launch of a global, customizable online merchandise shop with Shopware

Aston Martin - Customer Case Study

Aston Martin, via partner cyber‑Wear Heidelberg GmbH, needed an online shop that reflected its luxury brand while supporting both B2C and B2B sales worldwide, product customization, and seamless integration with existing systems like Sage 100 and fulfilment providers. To meet tight timelines and require a flexible, well‑supported platform, they chose Shopware (Professional Plus with Platinum Subscription, utilizing the Custom Products premium plugin).

Shopware, implemented by Shopware Business Partner AGIQON GmbH together with cyber‑Wear, provided an all‑in‑one solution that connected to Sage 100, supported three language subshops (English, German, French), and enabled product customization via the Custom Products plugin. The platform’s native features and plugin ecosystem reduced development effort, allowing a successful launch after a ten‑week implementation and testing period; Shopware’s solution met expectations, enabled worldwide sales growth and paves the way for more languages, currencies and a future Aston Martin marketplace.

Aston Martin

Roman Weiss

Managing Director