SAP Sales Cloud B2B Case Studies & Customer Successes

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CallidusCloud is now SAP Sales Cloud, part of the SAP Customer Experience division of SAP. We help sales teams sell faster and perform better, using AI-driven software that transforms your company’s lead-to-cash process. Our full suite of sales process tools includes sales automation, incentive management, Configure Price, Quote (CPQ), coaching and sales enablement.

Case Studies

Showing 111 SAP Sales Cloud Customer Success Stories

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abl solutions achieves end-to-end process automation and cost reduction with SAP Sales Cloud

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ACTIVE Network achieves automated, transparent commissions — cutting processing from one week to 10 minutes — with SAP Sales Cloud

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Allstate achieves 3x faster performance and reduced costs with SAP Sales Cloud

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Atlas Copco Construction achieves 5-day-to-5-minute quoting and near‑100% order accuracy with SAP Sales Cloud

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Atlas Copco Construction achieves sub-4-minute quotes and improved order accuracy with SAP Sales Cloud

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Atlas Copco Construction achieves sub-4-minute quotes and streamlined global sales with SAP Sales Cloud

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Aviat Networks achieves centralized, instant content updates and streamlined sales enablement with SAP Sales Cloud

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Balluff GmbH achieves centralized global sales transparency and stronger opportunity management with SAP Sales Cloud

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Barclays achieves scalable, cost-effective customer feedback and performance analytics with SAP Sales Cloud

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Barracuda Networks achieves faster sales cycles and instant access to content with SAP Sales Cloud

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Bell Flight achieves a unified one-stop digital fleet management experience with SAP Sales Cloud

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BITZER achieves real-time asset visibility and predictive maintenance to transform service offerings with SAP Sales Cloud

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Breathing Buildings doubles order volume and boosts quoting accuracy with SAP Sales Cloud

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Build.com (customer) achieves 60% faster onboarding and trackable product training with SAP Sales Cloud (solution provider)

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Caterpillar achieves one-hour incentive compensation processing with SAP Sales Cloud

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CDW achieves faster onboarding and improved sales productivity with SAP Sales Cloud

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Centrica achieves cloud-native, high-availability integration and scalable data access with SAP Sales Cloud

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CEWE Unlocking new markets and increasing capacity for seasonal sales peaks

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Citrix achieves 99.5% on-time and accurate payments with SAP Sales Cloud

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Cleaver-Brooks achieves 15-minute quoting for complex boilers with SAP Sales Cloud

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Cree, Inc. achieves rapid sales enablement—turning reps into subject-matter experts and centralizing sales content with SAP Sales Cloud

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CUNA Mutual Group achieves faster, scalable incentive compensation processing and nearly $1M/year savings with SAP Sales Cloud

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D.A.S. Rechtsschutz achieves streamlined sales processes and improved data quality with SAP Sales Cloud

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Dell Asia Pacific achieves rapid emerging‑market expansion and 200+ additional weekly purchase orders with SAP Sales Cloud (CallidusCloud CPQ)

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Docker achieves 95% improvement in compensation accuracy and 40% revenue growth with SAP Sales Cloud

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Döhler GmbH accelerates sample development and improves user experience with SAP Sales Cloud

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Dongwon Systems achieves real-time mobile access to sales data and a 50% reduction in noncore sales tasks with SAP Sales Cloud

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Droguería Saro achieves traceability and quality compliance with SAP Sales Cloud

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DTDC achieves streamlined, centralized sales and billing for scalable growth with SAP Sales Cloud

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Ebix achieves increased customer satisfaction and streamlined documentation delivery with SAP Sales Cloud

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Eczacıbaşı Building Products achieves smooth, on‑schedule go‑live and empowered internal teams with SAP Sales Cloud

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ElectraMeccanica achieves 4X faster quarter-end close and 100% end-to-end vehicle lifecycle management with SAP Sales Cloud

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Elgin achieves real-time, 100% automated sales and operations planning with SAP Sales Cloud

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Elkjøp achieves a seamless omnichannel customer experience and increased profitability with SAP Sales Cloud

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Elm Company (ELM) achieves accelerated digital transformation and cost savings with SAP Sales Cloud

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EMC achieves scalable global sales compensation and eliminates 1,000 hours of manual data entry with SAP Sales Cloud

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Exciber: Automating sales processes for maximized operational efficiency and revenue opportunities

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FAAC Group achieves centralized, automated rebate management and improved rebate accuracy with SAP Sales Cloud

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FinancialForce achieves streamlined customer feedback and automated CRM updates with SAP Sales Cloud

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FingerHaus achieves smooth lead-to-opportunity processes with SAP Sales Cloud

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GBM Transforms Regional Sales and Achieves Predictive Forecasting Across Eight Countries

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Gelsenwasser AG achieves 30% reduction in planning resources and improved planning quality with SAP Sales Cloud

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Gems Group achieves standardized training and up to $30,000 in error-cost savings with SAP Sales Cloud

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Global Consumer Electronics Company achieves 10% reduction in agent attrition and 18% increase in agent productivity with SAP Sales Cloud

Grant Thornton achieves increased sales and effortless relationship management with SAP Sales Cloud

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Gulftainer achieves real-time efficiency and improved customer experience with SAP Sales Cloud

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Hanyang Corporation achieves full financial-closing automation and 50% reduction in noncore sales time with SAP Sales Cloud

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Refining culinary experiences and growing revenue with enhanced customer insights

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HORSCH achieves faster warranty processing and improved customer service with SAP Sales Cloud

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Hypex achieves 38.4% higher sales rate with SAP Sales Cloud

Independence Blue Cross achieves streamlined, compliant agent onboarding and reduced audit time with SAP Sales Cloud

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Independence Blue Cross achieves centralized training and renewed sales effectiveness for 3,000 agents across 10 call centers with SAP Sales Cloud

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Interroll achieves standardized global sales processes and 360° customer visibility with SAP Sales Cloud

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Julius Blum achieves aligned revenue growth and higher sales productivity with SAP Sales Cloud

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KeyBank achieves major IT cost savings and streamlined incentive compensation with SAP Sales Cloud (formerly CallidusCloud Commissions)

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Kimberley Mineral Sands achieves streamlined, automated sales, logistics and inventory operations with SAP Sales Cloud

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KIO Networks achieves 15-minute quoting and protected margins with SAP Sales Cloud (CallidusCloud CPQ)

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Koelnmesse achieves global control of leads and opportunities with SAP Sales Cloud

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KSB SE & Co. KGaA achieves coordinated sales and service across 100+ countries with SAP Sales Cloud

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La Casa de las Baterías achieves complete purchasing traceability and faster decision-making with SAP Sales Cloud

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Lenovo attracts and retains top global sales talent and cuts compensation errors with SAP Sales Cloud

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Lenovo achieves 1-week quota setting and eliminates spreadsheets with SAP Sales Cloud

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Lenovo achieves weekly, accurate commission payouts and a unified global sales platform with SAP Sales Cloud

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Leverage Technologies achieves 35% year-on-year sales growth and 25% more leads with SAP Sales Cloud

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LexisNexis achieves streamlined, accurate commission management with SAP Sales Cloud

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MajasCoffee achieves full traceability and sustainable, scalable growth with SAP Sales Cloud

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MAPAL achieves faster, standardized global sales with SAP Sales Cloud

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Marketwired achieves rapid global training rollout and cost savings with SAP Sales Cloud

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Megger achieves greater IT self-sufficiency and streamlined sales-marketing integration with SAP Sales Cloud

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Migrolino Wholesale shortens sales cycles and boosts revenue with SAP Sales Cloud

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Mondi Uncoated Fine Paper achieves streamlined sales and stronger customer focus with SAP Sales Cloud

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Building the energy sales and marketing platform of the future

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MVV Enamic achieves streamlined B2B lead-to-cash and faster contract completion with SAP Sales Cloud

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Natural Gas Company builds quotes in 15 minutes and boosts sales throughput 20% with SAP Sales Cloud

NBA achieves personalized, branded client engagement and faster sales cycles with SAP Sales Cloud

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Nokia achieves global incentive automation and accurate, timely payments with SAP Sales Cloud

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Novell achieves rapid incentive-plan rollout and 40% IT support cost reduction with SAP Sales Cloud

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O.C. Tanner achieves personalized employee recognition and streamlined e‑commerce with SAP Sales Cloud

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Palo Alto Networks achieves scalable, faster, and more accurate quoting to support 40% YOY growth with SAP Sales Cloud

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Philips achieves transparent, accurate sales commissions and measurable SPIFF ROI with SAP Sales Cloud

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Physicians Health Plan achieves simplified commission payouts and streamlined processing with SAP Sales Cloud

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Pilz achieves groupwide cloud readiness and streamlined processes with SAP Sales Cloud

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Pivotal reduces compensation inaccuracy by 72% and achieves 100% on-time payments with SAP Sales Cloud

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proaxia Automotive Solutions AG achieves real-time, omnichannel vehicle sales and service from anywhere with SAP Sales Cloud

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Proximus achieves real-time cable-reel visibility and 15% inventory reduction with SAP Sales Cloud

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Rackspace Technology achieves competitive advantage and better customer experience with SAP Sales Cloud

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Rackspace Technology achieves transparent, adaptable commissions—reducing monthly agent complaints from 40 to 3 with SAP Sales Cloud

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Enhancing customer experiences with an integrated, cloud-based platform

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Rithum achieves 60‑minute to 3‑minute month‑end reporting and self‑service integrations with SAP Sales Cloud

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Riverbed Xirrus achieves 60‑second quoting, 90%+ cross‑sell and under 5% errors with SAP Sales Cloud

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Rolls‑Royce Power Systems achieves real-time revenue visibility and improved customer experience with SAP Sales Cloud

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ServiceMax boosts customer engagement and quadruples training revenue with SAP Sales Cloud

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Shaklee achieves automated, real-time global multi-level marketing compensation with SAP Sales Cloud

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Solta Medical achieves unified global sales enablement and streamlined access to marketing materials with SAP Sales Cloud

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Sorgenia reduces disputes by 50% with SAP Sales Cloud (CallidusCloud Commissions)

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Splunk achieves faster ramp-to-productivity with SAP Sales Cloud

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Swinkels Family Brewers doubles production and gains data-driven sales control with SAP Sales Cloud

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Sybit achieves higher conversion rates, increased revenue and improved forecasting with SAP Sales Cloud

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Telstra achieves streamlined incentive management and reduced risk with SAP Sales Cloud

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The San Jose Sharks achieve 12% ticket revenue growth and 20% reduction in season-ticket churn with SAP Sales Cloud

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Thomson Reuters achieves a quantum leap in global sales enablement with SAP Sales Cloud

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Thrivent Financial achieves 25–50% faster compensation plan rollouts and simplified incentive management with SAP Sales Cloud

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Titan ICT achieves 99.2% SLA compliance and instant response times with SAP Sales Cloud

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Traction achieves 30 hires in 12 months with SAP Sales Cloud

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TransUnion achieves faster, more effective sales coaching with SAP Sales Cloud

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Driving Business Transformation for Twinings Ovaltine through SAP on Azure as part of Program Optimus

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Ursa Insulation converts more quotes into orders and boosts sales productivity with SAP Sales Cloud

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Verizon Connect (Verizon subsidiary) achieves 300% increase in quote output with SAP Sales Cloud

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Blending Sales Success with Sustainability in the Wine Industry

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Yurun Group achieves integrated omni-channel dealer management and real-time inventory visibility with SAP Sales Cloud

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Zumba Fitness accelerates global instructor training rollout with SAP Sales Cloud

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