Case Study: NBA achieves personalized, branded client engagement and faster sales cycles with SAP Sales Cloud

NBA - Customer Case Study

The NBA needed a way to deliver large, multimedia sales and marketing packages that matched its polished brand and provided personalized 1-to-1 communication with prospects and clients—without relying on IT or slow, untrackable methods like email, WebEx, or FedEx. They also needed confirmation that recipients actually viewed the materials and a way to stand out from competitors.

CallidusCloud’s Enablement gave the NBA fully customizable, role-based portals that marketing can create and clone without IT involvement, with built-in analytics to track engagement. The solution produced consistent, professional presentations, lowered the barrier to partner engagement, increased marketing control and efficiency, and strengthened client relationships.

NBA

Garth Case

VP, Information Technology NBA