Case Study: MAPAL achieves faster, standardized global sales with SAP Sales Cloud

MAPAL is Futureproofing Global Sales With an AI-Powered Discovery Platform Powered by Zoovu

MAPAL, a global supplier of precision tools with more than 5,000 employees, faced the challenge of standardizing its sales approach across a large, distributed team selling complex, variant-rich products. The company needed a faster, more consistent way for technical consultants to provide accurate product advice than traditional product catalogs allowed.

To solve this, MAPAL integrated Zoovu’s AI-powered discovery platform into its SAP landscape and launched the Solution Expert digital assistant on company phones. Deployed in four months across 25 countries, the tool now supports 450+ technical consultants, speeds and streamlines product selection and quoting, and cuts the time and cost of training while ensuring consistent, high-quality recommendations.

MAPAL

Dennis Winter

Team Leader (IT) Business