Case Study: Rolls‑Royce Power Systems achieves real-time revenue visibility and improved customer experience with SAP Sales Cloud

How Does an Engine Manufacturer Rev Sales Engines to Maximize the Customer Experience

Rolls‑Royce Power Systems AG (RRPS), a global maker of high‑performance engines for ships, heavy land and rail vehicles, and power‑generation facilities, needed to realign its sales and service processes and centralize international ticket handling across 250 users in three hubs. To move from an engine manufacturer toward a comprehensive solutions provider and boost customer loyalty, RRPS required a cloud‑based CRM platform to unify customer, sales, and service information.

RRPS implemented the SAP Customer Experience portfolio with partner ECENTA AG, creating a single, transparent sales funnel and unified customer view. The solution improved collaboration across global teams, enabled real‑time revenue forecasts, proactive engineer deployment and ticket prioritization, and supported tailored quotations—unlocking new business opportunities and strengthening customer retention.

Rolls Royce

Lisa Hamma

Project Manager