Case Study: CDW achieves faster onboarding and improved sales productivity with SAP Sales Cloud

CDW and CallidusCloud’s Enablement Drive Better Customer Conversations

CDW, a leading technology solutions provider with more than $10 billion in annual sales, struggled with information overload across its sales organization. Lacking a unified content strategy, the company had duplicate and outdated resources spread across multiple portals, forcing reps to waste selling time searching for the right materials and slowing onboarding, knowledge transfer and customer conversations.

CDW deployed CallidusCloud’s Enablement (branded internally as GetIT) to consolidate 1,000+ assets, enforce content governance, create tailored user profiles and intelligent tagging, and integrate PeopleSoft, LMS and SharePoint. Rolled out to over 5,000 users in under a year, the platform delivered fast search, measurable content usage and faster onboarding—giving sellers more time to sell and improving the quality and quantity of customer conversations.

CDW

Joe Levin

Head of Sales Enablement