Case Study: Migrolino Wholesale shortens sales cycles and boosts revenue with SAP Sales Cloud

Digitalizing Critical Sales Operations to Shorten the Sales Cycle and Boost Revenue

migrolino‑wholesale, a 15‑person wholesaler within Switzerland’s Migros group that supplies branded food, non‑food and ultrafresh products to gas stations and convenience stores, faced a sales challenge: operating with limited IT resources and legacy ERP/Business Warehouse systems but no dedicated CRM. The company wanted to simplify the sales experience, shorten sales cycles, and boost sales productivity while keeping integrations with its existing systems.

Using SAP Sales Cloud and SAP Customer Experience Services, migrolino‑wholesale implemented cloud‑based account, visit and opportunity management integrated with Microsoft Outlook and its legacy SAP systems. In about four months the project standardized and automated sales processes, enabled online/offline visit management and detailed opportunity tracking, harmonized visit planning with Outlook, and delivered a unified sales management experience that increased efficiency and accelerated business.

Migrolino Wholesale

Sebastian Becker

Member of the Executive Board and Head