Case Study: KSB SE & Co. KGaA achieves coordinated sales and service across 100+ countries with SAP Sales Cloud

2,500 users delighted with cloud-based sales solution

KSB, a Frankenthal, Germany–based maker of pumps, valves, and services with about 15,000 employees operating in 100+ countries, needed to coordinate complex international sales cycles and fully digitalize its sales and service processes to keep a clear overview across markets and customer lifecycles.

By rolling out SAP Sales Cloud and SAP Service Cloud for roughly 2,500 users, KSB gave service and sales teams a 360-degree customer view, faster access to equipment and lifecycle data, real-time photo/voice uploads and e‑signatures, and unified processes. The upgrade—built on 5.5 million adapted data sets—sped up maintenance and repairs, increased digitalization and Industry 4.0 capabilities, and improved customer satisfaction globally.

KSB

Hansen Willerding

Tools, Systems, and Processes