Case Study: O.C. Tanner achieves personalized employee recognition and streamlined e‑commerce with SAP Sales Cloud

How O.C. Tanner implemented the SAP Customer Experience portfolio to enable back-end agility and empower customers to easily order custom employee awards

O.C. Tanner, a 90‑year leader in employee recognition serving 1,100 customers and 13.5 million users worldwide, faced an urgent need to modernize how customers select and deliver rewards. Decades of in‑house legacy systems and extensive customizations made e‑commerce slow, manual, and unable to support personalized catalogs or higher‑ticket purchases, costing market share and limiting digital engagement.

Working with Boston Harbor Consulting, O.C. Tanner implemented the SAP Customer Experience portfolio—including Commerce Cloud, CPQ, Sales Cloud, and Marketing Cloud—integrated with its ERP. The new platform unifies catalogs, removes bespoke back‑end code, delivers dynamic pricing and real‑time inventory, and automates targeted outreach, reducing errors and manual effort, lowering costs, and enabling a personalized, scalable e‑commerce experience for reward redemption.

O.C. Tanner

Sarah Williams

Director of Product Management