Case Study: Grant Thornton achieves increased sales and effortless relationship management with SAP Sales Cloud

Grant Thornton Ireland uses SAP Sales Cloud Datahug to manage relationships without extra effort

Grant Thornton Ireland, a leading assurance, tax and advisory firm with offices across the country, needed to unlock and leverage the relationships its people already had to improve lead-to-cash outcomes—without forcing partners to change how they work. The firm wanted an automated, low‑effort tool that fit existing workflows so busy staff could benefit without extra overhead.

They implemented SAP Sales Cloud Datahug, fully installed and integrated in under three weeks and used alongside Outlook to automatically capture and surface relationship data. The system stays up-to-date with no manual input, revealed previously hidden internal connections that accelerated proposal work, and quickly became ingrained in business development—helping teams engage multi-threaded contacts and convert prospects more effectively.

Grant Thornton

Oliver O'Connor

Director, Head of Business Development