Case Study: Elkjøp achieves a seamless omnichannel customer experience and increased profitability with SAP Sales Cloud

Elkjøp Helping Everyone Enjoy Amazing Technology with Integrated Customer Experience

Elkjøp Nordic AS is a leading omnichannel consumer-electronics retailer in the Nordics with 400+ stores and a customer-first culture. The company faced fragmented, aging IT—12 legacy systems and 500 interconnected interfaces—that prevented mobility, unified customer journeys, real-time insights, and new business models such as subscriptions.

Elkjøp built a cloud-first “Next Generation Retail” platform centered on SAP ERP, SAP Customer Experience solutions and SAP Integration Suite with an event-driven, microservices architecture and a unified customer activity repository. The rollout (460 stores in one year) delivered 100% in-store mobility, seamless online–in-store experiences, integrated 500 interfaces, real-time reporting and high-volume messaging, and improved sales, productivity, uptime and customer and employee satisfaction while replacing legacy systems and boosting profitability.

Elkjøp

Bjørn Dalen

Program Director NGR