Case Study: Julius Blum achieves aligned revenue growth and higher sales productivity with SAP Sales Cloud

How SAP Services and Support helped Blum optimize its sales objectives through SAP Sales Cloud

Julius Blum GmbH, a global leader in fittings for high-quality kitchens and furniture with €2.6 billion in revenue and about 9,422 employees, needed to optimize its sales objectives and processes to support further expansion. The company sought clearer goal alignment, better KPI reporting, improved sales-force productivity, and stronger customer loyalty through higher-quality data.

Working with SAP Services and Support and the Intelligent Adoption & Consumption team, Julius Blum implemented SAP Sales Cloud, created role-based dashboards and intuitive KPI reporting, and developed a maturity model to guide subsidiaries through phased adoption. The solution aligned strategic sales goals, increased pipeline visibility with a structured opportunity and activity process, and boosted productivity and customer insights through advanced data capture and analytics.

Julius Blum

Roland Zangerle

Process Owner