Case Study: Elgin achieves real-time, 100% automated sales and operations planning with SAP Sales Cloud

how electronics manufacturing company Elgin is enabling more accurate sales and operations decision-making based on real-time data with SAP Analytics Cloud

Elgin S/A, a family-owned Brazilian manufacturer founded in 1952 that sells over 4,000 commercial and residential products, sought to modernize its sales and operations planning. The company relied on manual, spreadsheet-based processes and fragmented, outdated data that consumed extensive reporting effort (multiple person-days per month per unit) and limited strategic growth, agility, and real-time decision-making at the executive level.

Working with partner Numen IT to deploy SAP Analytics Cloud and integrate SAP and third‑party systems, Elgin automated data input/extraction and unified planning across business units, enabling simulations, optimizations, and a single agreed sales target. The change delivered real-time, reliable planning data (100% automation, zero errors), eliminated lengthy reporting and IT dependence, improved budgeting versus inventory visibility, reduced operating costs, and strengthened customer service and demand responsiveness — with plans to extend the solution to finance and other units.

Elgin

Ana Paula Corazzini

Chief Executive Officer