Case Study: Barracuda Networks achieves faster sales cycles and instant access to content with SAP Sales Cloud

Barracuda Accelerates Sales Cycle With Quick, Easy Access To The Right Content To Be More Efficient

Barracuda Networks, a high‑tech company protecting networks, applications, and data for over 150,000 organizations, faced a fragmented content problem: marketing assets were scattered across seven systems and personal hard drives, making it hard for salespeople to find and share the right materials. An attempted open‑source CMS failed due to poor search and VPN‑only access, leaving sharing cumbersome and slowing the sales process.

In one month Barracuda implemented CallidusCloud Sales Enablement for its 350 salespeople, spending most of the time on schema design. The platform delivered instant, granular search, eliminated local hard‑drive storage and VPN requirements, and enabled dynamic links for sharing with prospects—resulting in faster, easier access to content, a smoother sales process, and plans to add product/partner portals and SFDC integration.

Barracuda Networks

Brianna Fischer

Product Marketing Operations Manager