Case Study: Natural Gas Company builds quotes in 15 minutes and boosts sales throughput 20% with SAP Sales Cloud

Natural Gas Company Builds Quotes in 15 minutes and Pushs Up Sales Throughput by 20%

A leading North American developer of compressed natural gas (CNG) fueling infrastructure faced slow, error-prone proposal processes that took hours or even weeks, lacked finance visibility into margins, and offered limited reporting and configurability. With typical transactions worth $1–3 million and millions of parts per station, missed components and manual errors threatened profitability and tied sales reps to internal systems rather than customers.

The company implemented CallidusCloud Configure Price Quote (CPQ), creating a customizable, sales-friendly interface with automated margin checks and collaborative proposal templates. The CPQ guides configurations to prevent missed components, gives finance complete deal visibility, and simplifies customer-facing proposals—cutting quote time to 15 minutes and increasing sales throughput by 20%.