Case Study: Thomson Reuters achieves a quantum leap in global sales enablement with SAP Sales Cloud

Thomson Reuters - Customer Case Study

Thomson Reuters, a global leader in business and professional information, faced an aging on‑premise sales support system that was costly to maintain, functionally limited, and made it hard for field teams to find current content. Senior executives had made increasing sales productivity a top priority, demanded measurable ROI quickly, and wanted analytics and feedback for content creators—capabilities the legacy tool could not provide.

CallidusCloud’s Enablement (branded SalesPro) delivered a SaaS, centralized sales enablement platform that lets content owners self‑publish, tag and manage thousands of up‑to‑date assets, while sales teams easily find, personalize and deliver materials using Sales Advisor and built‑in analytics. The phased rollout produced immediate benefits: administrators and publishers reported major efficiency gains, sellers spent less time searching for content, and Thomson Reuters gained actionable usage metrics—within 60 days some 750 users had access to roughly 2,000 items—what the company called a “quantum leap” in global sales enablement.

Thomson Reuters