Case Study: Balluff GmbH achieves centralized global sales transparency and stronger opportunity management with SAP Sales Cloud

Balluff All Sales Offices Connected in a Centralized System

Balluff, a fourth‑generation family business with 37 subsidiaries and about 3,600 employees, produces sensors, network technology and software worldwide. Rapid global growth and acquisitions had left the company with a patchwork CRM landscape: international sales offices used different templates and tools, there was no end‑to‑end transparency or reliable offline access, and system updates were cumbersome—driving the need for a common, modern sales and service platform.

Balluff implemented SAP Sales Cloud and SAP Service Cloud with sybit cx, integrating them into existing ERP systems and adapting the solution to their needs. The unified platform (1,300 users) improved opportunity management and documentation, enabled mash‑ups with SAP Analytics Cloud, LinkedIn Sales Navigator and HubSpot, added an Outlook plug‑in and trade‑fair app connection, and delivered faster reporting and full traceability from lead to offer.

Balluff GmbH

Oliver Reichardt

Head of Sales Application Management