Case Study: Gulftainer achieves real-time efficiency and improved customer experience with SAP Sales Cloud

How Gulftainer is improving productivity and customer service with SAP software

Gulftainer Company Limited, a seaport terminal operator serving 15 ports across five countries, aimed to scale into a top-six global container terminal operator but was held back by fragmented systems and inconsistent processes. The company needed a single, real-time platform to harmonize data, integrate customers, suppliers and employees, and modernize sales, finance and maintenance workflows to support growth and improve customer experience.

Working with Tata Consultancy Services, Gulftainer implemented SAP S/4HANA, SAP Sales Cloud, SAP Business Warehouse and SAP Fiori to centralize data, automate manual tasks and connect ecosystems. The transformation delivered unified processes and integrated supply chain and logistics, faster and compliant financial closes (10% reduction), 15% higher equipment availability, 10% improvements in days sales outstanding and inventory, 15% productivity gains in procurement, and a single view of master data—improving efficiency, safety and customer service.

Gulftainer

Vinay Sharma

Group IT Director