Case Study: BITZER achieves real-time asset visibility and predictive maintenance to transform service offerings with SAP Sales Cloud

How BITZER is developing a customer-centric experience through digital transformation with SAP solutions

BITZER, a global leader in refrigeration and air‑conditioning technology, faced the challenge of digitally connecting its compressors to give customers real‑time monitoring, configuration data, operational reports and predictive maintenance — and to transform from a pure manufacturer into a provider of compressor‑enabled services.

Using a suite of SAP solutions (SAP BTP with SAP IoT, Integration Suite, Business Network Asset Collaboration, Predictive Asset Insights, Commerce Cloud, S/4HANA and Sales Cloud), BITZER built the BITZER Digital Network to connect products to the cloud, enable tailored alerts, remote monitoring, spare‑parts preordering and automated commerce processes. The result is instant, actionable visibility across product lifecycles, reduced downtime and higher energy efficiency for customers, increased customer satisfaction and new service revenues — plus a platform that lets partners offer refrigeration‑as‑a‑service.

Bitzer

Christian Stenzel

Director of Organization and IT