Case Study: Cleaver-Brooks achieves 15-minute quoting for complex boilers with SAP Sales Cloud

Cleaver-Brooks Makes Quotes for Complex Boilers in 15 Minutes Flat

Cleaver‑Brooks, a longtime manufacturer of boiler‑room solutions, struggled with a slow, error‑prone quoting process for its highly configurable boilers—sales reps relied on a 575‑page price book and a 1,000‑page product book to navigate thousands of options and millions of combinations, leading to inconsistent quotes, costly mistakes, and lost selling time.

The company implemented SAP CPQ, modeling 43 configurable products with thousands of variables and tens of thousands of rules so reps see only the right options and automated calculations; the tool even mirrors the familiar paper tabs to ease adoption and suggests upsells. The result: quotes for complex boilers fell from about four hours to 15 minutes, roughly 1,200 users generate some 500,000 quotes, new reps are productive in days, errors were eliminated, and sales and margins improved.

Cleaver-Brooks

Chris Weckler

Development Manager Sales Tools