Case Study: Wein Wolf Group achieves more efficient, sustainable sales with SAP Sales Cloud

Blending Sales Success with Sustainability in the Wine Industry

Wein Wolf Group, a Bonn-based wholesaler of wines, champagnes, and spirits, needed to replace slow, error-prone paper sales processes used by its field sales team. Reps were relying on printed catalogs and handwritten orders, which made it difficult to access real-time product information and created unnecessary administrative work and waste.

SAP Sales Cloud helped Wein Wolf Group digitize mobile selling on iPads, with instant product search, bottle images, datasheets, and on-the-spot order entry. With SAP Sales Cloud, the company achieved 97% complete and accurate product data, 55% of sales through the mobile solution, and a 750% increase in website domain visibility, while also reducing paper use and improving sales efficiency and customer engagement.

Wein Wolf Group

Ramin Movahed-Schwarz

Head of Digital Hub & E-Commerce